How do IO games make money?
The best .io games
still have a place, even if that place is taken up by mobile games that
offer more premium, on-the-go experiences. But amid all that flash,
tiny, browser-based minigames still deliver an intense, multiplayer
rush.
When Agar.io took the world by storm and kicked off the .io games genre, we found it quite surprising. We knew there was no technological hurdles: Browser-based technology has improved in leaps and bounds in recent years, and with the advent of websockets and WebGL, games were definitely an attainable target. What surprised us was that it could make any money.
.io provides ads on the landing page. A player sees those ads simply by navigating to the game, and they are removed once the player starts playing. Once a player dies, he is sent back to the landing page, where the ads are visible once more. Web-based ads pay on a cost per thousand impressions (revenue per mille impressions, or RPMI). The common earning rate is between $1 and $5 RPMI.
Well, first of all how did we monetise our game?
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